BRANDEL was founded by Jochem Reijndorp and Iris Brandel with the ambition to create iconic jewellery – both wearable and collectible – by enabling renowned designers to create new & innovative jewellery design that reflect their design vision.

We collaborate with leading creatives from across disciplines — from fashion and product design to graphic and spatial design — and invite them to explore jewellery. Their visual language becomes the starting point. Free, intuitive and without compromise.

Each collection is an expression of their design vision, resulting in new forms, unexpected colour combinations and modern design icons.

To translate these ideas into fine jewellery, BRANDEL works with master artisans at the highest level — goldsmiths, stone cutters and specialised ateliers. In close collaboration, every design is shaped and refined, often exploring new development methods to be able to realize the innovative jewellery designs.

Our debut collection was created in collaboration with Dutch designer Carole Baijings, internationally renowned for her distinctive use of colour and graphic composition. For BRANDEL, she translated her signature approach into jewellery for the very first time.

She reimagined classical elements such as pearls and gemstones as contemporary forms — from the graphic elegance of Drops of Pearls to the sculptural balance of the Orbit collection and the innovative Duostone cut, where two gemstones merge into a new colour composition.